Mobile Transactions & Commerce | MTC News
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M-commerce moves into the mainstream
With mobile commerce now part of the everyday retail experience, according to research seen exclusively by Marketing Week, the next growth area that brands need to focus on is contactless payment...
Full Article: http://bit.ly/IwCRfu
Nordstrom sees sales increase with mobile POS
Nordstrom is removing long lines from its shopping experience by arming its employees with modified iPod Touches...
Full Article: http://bit.ly/IqiaTq
Barnes & Noble to add NFC to Nook e-reader
With an NFC-enabled Nook, you could "walk up to any of our pictures, any [of] our aisles, any of our bestseller lists, and just touch the book, and get information on that physical book on your Nook and have some frictionless purchase experience...
Full Article: http://bit.ly/JATiZG
MasterCard: Contactless cards can deliver 30% spending lift
New research conducted by MasterCard has found that US consumers that make use of a contactless card increased their spending on that card by nearly a third...
Full Article: http://bit.ly/Jwq4Xs
Mobile superstore trial sets out to discover how poster shopping will change the future of retailing
Swedish ecommerce platform provider Jetshop has provided NFC World with the preliminary results of a landmark project designed to find out how the ability for shoppers to use their mobile phone to make a purchase directly from a printed poster will affect traditional retailing...
Full Article: http://bit.ly/GJAXnr
Report: Starbucks up to 42 million m-payment transactions
Starbucks has reached 42 million payments processed using its mobile payment app, Venture Beat reported yesterday...
Full Article: http://bit.ly/IwstSr
Ace Hardware drives in-store traffic via geotargeted mobile campaign
Ace Hardware is running geotargeted ads that let consumers save money on products sold at locations closest to them...
Full Article: http://bit.ly/wWSoRG
Will wide-scale adoption of geofencing (proximity mobile marketing) happen this year?
While much has been said about the potential of geofencing for retailers, so far, the real-life executions have been limited and wide-scale adoption could still be another year or more away...
Full Article: http://bit.ly/IN2hIZ
Barclays Pingit mobile payments app tallies up more than 400,000 downloads
Barclays person-to-person mobile payments application Pingit was download more than 400,000 times in the first eight weeks following its February launch...
Full Article: http://bit.ly/J0pORe
Canada to Dump Cash for Digital Currency
Canada is considering a digital currency, suggesting a cash-free future may start sooner than expected...
Full Article: http://www.mobiledia.com/news/137391.html
McDonald’s to test cloud-based NFC payments in Austria
The fast food giant has signed up to pilot test a new cloud-based NFC payments service developed by Austrian mobile network operator A1 and Paybox Bank...
Full Article: http://bit.ly/JSJQxz
The dirty, messy strategic importance of mobile data
All too often we allow the euphoria of the launch of a campaign to distract us from what lays beneath the campaign – incredibly powerful and meaningful data...
Full Article: http://bit.ly/IZZeb4
FujiFilm adds NFC to photo printing kiosks
The imaging company's new NFC module is designed to make it easy for consumers to order photos from in-store kiosks by simply selecting the images they want to print on their NFC device and then tapping it to the kiosk...
Full Article: http://bit.ly/GUEeEz
Survey finds consumers expect rewards for interacting with ads
A survey conducted in six European countries has found that consumers like the idea of interactive out-of-home advertising — but they expect a 'value exchange' in return for interacting with advertising and the most popular incentives are money or entertainment...
Full Article: http://bit.ly/GRcqnz
Japanese and Korean carriers to launch cross-border NFC coupons
The first international NFC marketing service is to go live on 1 April, allowing customers of NTT Docomo and KT to collect and redeem special offers from NFC posters in both Japan and Korea — and payments and ticketing services as well as the participation of carriers in additional Asian countries are set to follow...
Full Article: http://bit.ly/xQ331v
Bus riders in Florence get mobile payment option
Demonstrating once again that transit may be the best incubator for mobile payments, commuters on Florence's public buses now have a mobile payment option...
Full Article: http://bit.ly/H3wfYM
Emirates NBD to launch MoneyMobile NFC payments service
The Dubai-based bank has partnered with mobile network operator Etisalat, Visa and Gemalto to introduce NFC payments in the United Arab Emirates...
Full Article: http://bit.ly/GFlQ0z
Thirteen major brands sign up for UK NFC advertising campaign
Mercedes, EA Games, Universal, supermarket chain Morrison's, fashion retailer H&M and a number of Unilever brands are amongst thirteen participants in a major new NFC outdoor advertising service which is now live at 325 locations around the town of Reading, UK...
Full Article: http://bit.ly/zdTpZw
Starbucks continues mobile payments push with drive-thru availability
Starbucks is building on the significant success of its mobile payments app with several new capabilities, including making drive-thru payments available for the first time and extending its PayPal integration to Canada....
Full Article: http://bit.ly/H0iwRS
Subway scores direct hit with Battleship mobile sweepstakes
Fast food franchise Subway is placing mobile calls-to-action on its soft drink cups and sandwich bags to not only build the company's email database, but also reward consumers with prizes for playing games....
Full Article: http://bit.ly/IGzdm9
Express builds loyalty program via in-store QR codes
Clothing retailer Express is continuing its mobile bar code push with an initiative that encourages users to join its new loyalty program...
Full Article: http://bit.ly/IMomHt
93pc of in-store app users make purchase in physical location- study
Smartphone users are more likely to make a purchase in-store while simultaneously using their device to seek more information, according to a Wave Collapse executive at Mobile Commerce Daily's Mcommerce Summit conference...
Full Article: http://bit.ly/IMTwyR
P.F. Chang's enters mobile commerce with ordering app
Fast casual restaurant chain P.F. Chang's is letting hungry diners order food from their handsets via a new mobile application for iPhone and Android smartphones...
Full Article: http://bit.ly/KHQvu8
Major retail brands using VeriFone GlobalBay mobile POS
New Balance and Samsonite are the newest major retail brands to select VeriFone GlobalBay's mobile point-of-sale solution...
Full Article: http://bit.ly/KQByGk
MasterCard enters the mobile wallet market
The payments network has announced PayPass Wallet Services, a digital wallet platform that will support NFC. Eighteen financial institutions, American Airlines and bookseller Barnes & Noble are among those who have signed up for the service...
Full Article: http://bit.ly/KM1PGd
Marriott banks on mobile video to drive bookings
Marriott's Fairfield Inn & Suites is using mobile video advertisements to drive last-minute hotel bookings...
Full Article: http://bit.ly/Ji6XDM
Visa exec: Digital wallet services will fundamentally transform commerce in near future
A Visa executive at the International CTIA Wireless 2012 conference said that there is no doubt that in the near future digital wallet services will fundamentally transform commerce and change the way consumers pay for goods and services...
Full Article: http://bit.ly/Ji72aO
Lowe's constructs mcommerce strategy around inspiration-themed app
Home improvement retailer Lowe's is expanding the ways that consumers shop the company's products with a new Android application...
Full Article: http://bit.ly/JdTBsh
Mobile can better loyalty and customer service
It has been said that where Google goes these days, people follow. So when Ian Carrington, Google's director of mobile marketing, told an audience during the Changing Media Summit in London last year, "If you don't have a mobile strategy, you don't have a future strategy," marketers paid attention...
Full Article: http://bit.ly/Jx9U4V
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