Mobile Transactions & Commerce | Detailed Agenda

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Last Update: Thursday, June 21st, 2012
DAY ONE Tuesday, June 26th, 2012
7:30 AM

Registration and Continental Breakfast

8:15 AM

Opening Comments From the Chair

Aran Hamilton, Speaker for Mobile Transactions & Commerce Summit

Aran Hamilton,

Managing Director,

Venture Grower Inc.

8:30 AM

Keynote Address

Once in a Lifetime Opportunity: The Convergence of Mobile Commerce and Consumer Demand

Deborah Doyle McWhinney, Speaker for Mobile Transactions & Commerce Summit

Deborah Doyle McWhinney,

Chief Operating Officer, Global Enterprise Payments,

Citigroup

9:15 AM

International Case Study: Barclaycard, UK

Overcoming Challenges to UK's First Nationwide Contactless Mobile Payment Service

Barclaycard and Orange jointly launched Quick Tap in May 2011. Supported by MasterCard's PayPass infrastructure, consumers can use mobile phones for payment at over 50,000 merchant locations nationwide. Follow this successful project step-by-step, including its performance to date:

  • Mobile wallets: Comprehend what role wallets will play in retail consumer purchases
  • Strategic partnerships: Business model and incentives for different stakeholders
  • Concept to implementation: Resolve adoption barriers to get your project completed

Improve your mobile payment success rate with insights from this groundbreaking initiative.

Thomas Gregory, Speaker for Mobile Transactions & Commerce Summit

Thomas Gregory,

Head of Digital Payments – Europe,

Barclaycard (London, UK)

10:00 AM

Mid-Morning Networking Break

Interact with conference speakers and fellow attendees.

10:30 AM

Power Brands Panel

Maximize Your ROI and Brand Advocacy with Mobile Commerce and Marketing

Emerging mobile platforms have created a new frontier in e-commerce and consumer engagement. Join a panel of innovators to discuss what it takes to tap into the consumer mindset. Propel your brand and drive purchase intent:

  • Harness consumer mobile usage trends and opportunities
  • Devise tools to build loyalty and increase in-store traffic
  • Understand the costs and benefits for mobile payments
  • Integrate mobile check-in, QR codes and location-based campaigns

Put your customers first to maximize your brand reach and ROI.

Matt Johnson, Speaker for Mobile Transactions & Commerce Summit

Matt Johnson,

Senior Product Manager - Emerging Platforms,

Best Buy

Jonathan Stephen, Speaker for Mobile Transactions & Commerce Summit

Jonathan Stephen,

Head of Mobile,

JetBlue Airways

Samantha Willems, Speaker for Mobile Transactions & Commerce Summit

Samantha Willems,

Manager, Brand Marketing,

Gap Inc.

Bob Atkinson,

Director, Financial Services, Canada,

The Home Depot

11:45 AM

Industry Briefing

Dialing In – Navigating the Evolution of the Mobile Payment Value Chain in Canada

Foundations are being laid for mobile payments in Canada. How can retailers, financial institutions, and mobile network operators strengthen value proposition and accelerate adoption? This session will dissect global advancements in mobile payments and their effect on Canada. Prepare your organization by:

  • Developing readiness strategies as retailers and financial institutions
  • Exploring tactics employed by major players
  • Examining collaboration models and their evolution
  • Capitalizing on new consumer interactions

Take advantage of new m-commerce revenue opportunities and protect your market share.

Vipul Lalka, Speaker for Mobile Transactions & Commerce Summit

Vipul Lalka,

Consulting Manager,

Deloitte Canada

Jonathan Magder, Speaker for Mobile Transactions & Commerce Summit

Jonathan Magder,

Consulting Manager,

Deloitte Canada

12:30 PM

Networking Luncheon

Join the conference speakers and your peers for a relaxing luncheon.

1:45 PM

Case Study: Jamba Juice Company

Grow Your Brand Loyalty and Acquire New Customers by Implementing Google Wallet

Serving almost 100 million on-the-go customers annually, Jamba Juice is among the first retail restaurants to participate in Google Wallet. This initiative provided Jamba Juice with a technology platform to generate media buzz, enhance speed of service, and capture new customers. Hear how they expect to support top-line growth through a market-driven mobile strategy:

  • Business case and benefits for adopting Google Wallet
  • Costs and infrastructure implications
  • Key project take-away and next steps

Realize how to implement large-scale collaborations through Google Wallet to help grow your business.

Robert Notte, Speaker for Mobile Transactions & Commerce Summit

Robert Notte,

Chief Technology Officer,

Jamba Juice Company

2:30 PM

Spotlight Case Study: Pizza Pizza

Mobile Commerce – Transforming the Retail Experience

With innovation in m-commerce continually expanding, the power to enhance the customer shopping experience also continues to grow. Hear a best-practices case study on Pizza Pizza iPhone Ordering App. Take away implementation strategies to successful mobile app development:

  • Focus on customer needs instead of platform-only approaches
  • Quintessential User Experience/Interface design
  • Transcend individual apps and streamline the purchasing journey
Melody Adhami, Speaker for Mobile Transactions & Commerce Summit

Melody Adhami,

President & COO,

Plastic Mobile

3:00 PM

Security & Privacy

Avoiding Minefields – Best Practices to Prevent Mobile Fraud and Safeguard Consumer Confidence

Privacy concerns remain the primary inhibitor to the mobile money market. An estimated 68% smartphone users question their mobile data security. Meet customers' expectations and overcome skepticism with the latest security solutions:

  • Implement privacy by design to minimize risks and vulnerabilities
  • Explore real time measures for behavior-based fraud prevention
  • Reduce costs through centralized detection and intelligence
  • Streamline transactions and authentication processes

Develop a secure payment system to protect your customers and reputation.

Shayan Mashatian, Speaker for Mobile Transactions & Commerce Summit

Shayan Mashatian,

Founder & CEO,

Appexiom

3:30 PM

Mid-Afternoon Networking Break

Interact with conference speakers and fellow attendees.

4:00 PM

Retail Expert

Developing a Customer Centric Cross-Platform Commerce Strategy through Mobile

Major retailers are increasing 2012 mobile spend by as much as 70 percent to revitalize cross-platform commerce. Understand what changes your organization needs to make in order to embrace mobile commerce and drive revenue. Gain insight into their experiences:

  • Delivering digital innovation across marketing and enterprise
  • Advancing mobile functionality to connect consumers in stores and online
  • Improving customer satisfaction and loyalty through mobile
  • Key lessons for implementing new retail mobile technologies

Become a retailer of choice through a cohesive, multi-channel mobile commerce strategy.

Johann Huber-Gutierrez, Speaker for Mobile Transactions & Commerce Summit

Johann Huber-Gutierrez,

Director of Convergence and Mobile Strategy,

Resource Interactive

4:45 PM

Case Study: Nice, France

The NFC Ecosystem in Action - Deploying Trusted Services in Mobile NFC Roll-outs

The Nice, mobile contactless city project is Europe’s first commercial NFC collaboration between mobile network operators(MNO), financial institutions (FI), transport operators and the retail sector. Developed with support of the French government, it allows citizens and visitors to make NFC mobile payments across the city, in retail and on transit. This session will describe the NFC ecosystem, including:

  • Key industry stakeholders
  • Function of Trusted Service Managers (TSMs)
  • Deploying NFC devices and POS readers
  • Experience with multi-MNO and multi-FI NFC implementation

Hear first-hand from this pioneering project and emulate their success.

Amol U. Deshmukh, Speaker for Mobile Transactions & Commerce Summit

Amol U. Deshmukh,

Director for ST Solutions Secure Transactions,

Gemalto

5:30 PM

Conference Adjourns to Day Two & Evening Social Activities

Unwind and mingle with delegates and speakers at our exclusive gathering. Bring your business cards!

DAY TWO Wednesday, June 27th, 2012
7:45 AM

Registration and Continental Breakfast

8:15 AM

Opening Comments from the Chair

Aran Hamilton, Speaker for Mobile Transactions & Commerce Summit

Aran Hamilton,

Managing Director,

Venture Grower Inc.

8:30 AM

Keynote Address

Follow the Money – A Comprehensive Analysis of Emerging Revenue Models for Mobile Transactions

Payment processing, loyalty, and prepaid cards are some of the most lucrative mobile transactions. However, many questions arise when it comes to understanding these revenue models. Unveil the best revenue models, join a leading industry analyst in examining:

  • Which products will dominate the marketplace? Why?
  • Which existing revenue models are defensible? Which will be lost to new mobile commerce entrants?
  • What are key successes and failures in these models?
  • Where are the best paths to profitability for technology and social companies?

Formulate a successful mobile transaction revenue model for your organization.

David W. Schropfer, Speaker for Mobile Transactions & Commerce Summit

David W. Schropfer,

Founding Partner and Chief Analyst of Mobile Commerce,

The Luciano Group

9:15 AM

Convenience Stores

Putting Mobile Commerce to Work to Increase Shopper Convenience and Store Traffic

Strengthening customer relationships through faster, easier shopping experiences is critical in the convenience stores arena. What are the latest initiatives to convert time-pressed shoppers into repeated customers? Get practical tips on:

  • How leaders are applying mobile POS for convenience stores
  • Integrating mobile payment and social media to lift sales
  • Fostering intimacy with mobile commerce and loyalty

Leverage mobile retail technologies as key differentiators for your customers and employees.

Scott Cheek, Speaker for Mobile Transactions & Commerce Summit

Scott Cheek,

Retail Technology Manager,

Sunoco Inc.

10:00 AM

Mid-Morning Networking Break

Interact with conference speakers and fellow attendees.

10:30 AM

Wallet Wars

Mobile Wallets – Their Current Capabilities and Transition to Mainstream

Mobile wallets are fundamentally transforming how consumers purchase and interact with merchants. With a variety of products released in 2011, hear first-hand from top mobile wallet contenders on current opportunities and trends. What can your mobile wallet do?

  • Improve conversion with an easy to use, one-stop shopping wallet
  • Increase basket size with geo-fencing and proximity alerts
  • Incentivize consumer and merchant adoption
  • Monitor spending and flexible post-purchase payments

Understand what opportunities mobile wallets will unlock and their impact on consumer behaviour.

Stefan Happ, Speaker for Mobile Transactions & Commerce Summit

Stefan Happ,

SVP, General Manager of Online and Mobile North America,

American Express

Joe Billman, Speaker for Mobile Transactions & Commerce Summit

Joe Bilman,

Head of Product,

ISIS Mobile Commerce

Derek Colfer, Speaker for Mobile Transactions & Commerce Summit

Derek Colfer,

Business Leader, Global Mobile Product Innovation,

Visa

11:30 AM

Case Study: Royal Canadian Mint

Digital Currency – The Evolution of Currency and Electronic Payments

Recognizing the growth of electronic payments, the Royal Canadian Mint (RCM) developed a new beta product called MintChip. Designed as digital equivalent of coins, the RCM launched a competition with the North American software developer community to vet the technology on April 4, 2012. Hear findings from RCM’s initiative to identify innovative propositions to use and integrate the MintChip.

  • The emerging role of digital currency
  • RCM's innovative approach to R&D activities
  • Status of the MintChip Developer Challenge

Gain insight into digital currency from an industry innovator.

Marc Brulé, Speaker for Mobile Transactions & Commerce Summit

Marc Brulé,

Chief Financial Officer,

Royal Canadian Mint

12:15 PM

Networking Luncheon

Join the conference speakers and your peers for a relaxing luncheon.

1:30 PM

Financial Services On-Demand

Increasing Penetration and Customer Retention with Value Added Mobile Services

Serving customers in the mobile channel requires meaningful connections between touchpoints and the customer life cycle. Are there new avenues to generate revenue and customer value? From mobile payments to alerts, recognize how today's clients use mobile banking and transactions.

  • Triple play: Maximize customer reach with mobile web, apps, and text
  • Always on: Mobile as an omni-accessible channel
  • Be mobile-unique: Differentiate mobile offerings from online
  • The mobile future: What might be next?

Maximize capabilities of today's mobile devices to delight customers and benefit your organization.

Brian Pearce, Speaker for Mobile Transactions & Commerce Summit

Brian Pearce,

SVP, Head of Retail Mobile Banking Channel,

Wells Fargo

Nicolas Dinh, Speaker for Mobile Transactions & Commerce Summit

Nicolas Dinh,

Director e-Commerce/Mobile,

MasterCard Worldwide

Todd Roberts, Speaker for Mobile Transactions & Commerce Summit

Todd Roberts,

Senior Vice President, Business Growth and Innovation, Card Products,

CIBC

2:15 PM

Case Study: Anthropologie Inc.

Making the Case for Mobile POS to Enhance Service Quality and Reduce Costs

As a multi-million dollar flagship brand under Urban Outfitters, Anthropologie thrives to deliver a unique customer experience. Deploying Apple iPod Touches as sales assistants and POS checkouts enabled a more relevant shopping experience. Learn to connect your mobile strategy from online to physical stores:

  • Improve store design and personalize service
  • Increase floor efficiency from point-of-interest to POS
  • Provide cross-channel capabilities to reduce transaction time and costs
  • Solve implementation challenges and make it work

Extend your brand-customer connection and enhance your service through mobile POS.

Demo Lymberopoulos,

Executive Director of Operations,

Anthropologie/Urban Outfitters

3:00 PM

Mid-Afternoon Networking Break

Interact with conference speakers and fellow attendees.

3:15 PM

The Why Behind the Buy

A Shoppers Bird's Eye View of In-Store Decision Making

Why did you buy this tablet and not that one? It’s a question every retailer wants answered because the answer helps us to understand how customers think. In a session designed to explore the links between in-store digital technology and the customer experience, Corrine Sandler examines trends influencing how customers make decisions when they’re in the store. This session delivers new ideas to retailers who want to:

  • Maximize the in-store shopper impact
  • Keep up with trends in in-store decision making
  • Buy more intelligently when it comes to in-store technology.
Corrine Sandler, Speaker for Mobile Transactions & Commerce Summit

Corrine Sandler,

CEO,

Fresh Intelligence

4:15 PM

Closing Keynote

The Road Ahead Building a Practical Mobile Commerce Roadmap

Join two industry trendsetters in review and assessment of the road ahead for mobile commerce, including NFC and cloud-based payments.

David Furlong,

Head, Payments Strategy & Acquiring,

Royal Bank of Canada

Paal Kaperdal, Speaker for Mobile Transactions & Commerce Summit

Paal Kaperdal,

Senior Vice President, Online Channel

TD Bank Group

5:00 PM

Conference Adjourns

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